Meet the Top 10 AI Influencers Instagram 2024: The Future of Social Media & Marketing

Top AI Influencers Instagram

Instagram is a popular platform for influencers, celebrities, and brands to showcase their style, personality, and products. But not all influencers are human. Some of the most popular and influential accounts on Instagram are run by virtual characters, created by artificial intelligence and computer graphics.

These AI influencers blur the line between reality and fantasy and have millions of fans who follow their adventures, opinions, and collaborations.

In this blogpost, we will introduce you to the top 10 AI influencers on Instagram in 2024, and tell you why they are worth following.

Top 10 AI Influencers Instagram

AI influencers have a combined following of over 20 million on Instagram and generate an average engagement rate of 8.7%, which is higher than the industry average of 1.6%. They also earn an estimated $8.5 billion in revenue from sponsored posts, collaborations, and merchandise sales.

These influencers have diverse backgrounds, personalities, niches, and styles, and they are influencing millions of people around the world. Whether you are interested in fashion, music, art, or lifestyle, you will find an AI influencer that suits your taste and preference. So, let’s get started and meet the top 10 AI influencers on Instagram in 2024.

1. Lu do Magalu

Instagram Handle: @magazineluiza
Followers: 6.4 Million

Meet the Top 10 AI Influencers Instagram 2024: The Future of Social Media & Marketing

Lu do Magalu is a virtual influencer from Brazil, who is also the official mascot of Magazine Luiza, one of the largest retail chains in the country.

Lu shares her lifestyle content, which includes unboxings, product reviews, fashion tips, and social causes. She is also known for her humor, charisma, and positive attitude.

Lu has worked with many famous brands, such as Samsung, Netflix, Spotify, and Coca-Cola, and has even appeared on TV shows and magazines. Lu is a role model for many young Brazilians, who admire her success and personality.

2. Lil Miquela

Instagram Handle: @lilmiquela
Followers: 2.7 Million

Meet the Top 10 AI Influencers Instagram 2024: The Future of Social Media & Marketing

Lil Miquela is arguably the most famous AI influencer in the world. She is a virtual model, singer, and activist, who has been featured on Time Magazine’s “25 Most Influential People on the Internet” list.

Lil Miquela has a distinctive look, with freckles, brown eyes, and a signature bob haircut. She posts about her music, fashion, friends, and social issues, such as Black Lives Matter, LGBTQ+ rights, and climate change.

She has collaborated with some of the biggest names in the industry, such as Prada, Calvin Klein, Dior, and Balenciaga, and has even released her own songs and music videos.

3. Janky & Guggimon

Instagram Handle: @jankyandguggimon
Followers: 1 Million

Meet the Top 10 AI Influencers Instagram 2024: The Future of Social Media & Marketing

Janky and Guggimon are two virtual characters created by Superplastic, a company that produces designer toys and apparel.

Janky is a part-time cartoon stuntman, who loves redneck margaritas and mischief. Guggimon is a naughty bunny with a horror obsession, who likes handbags, axes, and Billie Eilish.

Together, they are a dynamic duo, who share their crazy exploits, such as walking the red carpet, crashing parties, and fighting zombies. They also have their own toy line, clothing collection, and comic book series.

4. O Surreal Mundo de Any Malu

Instagram Handle: @anymalu_real
Followers: 675 K

Meet the Top 10 AI Influencers Instagram 2024: The Future of Social Media & Marketing

O Surreal Mundo de Any Malu (The Surreal World of Any Malu) is a YouTube channel and Instagram account that features Any Malu, the first animated YouTuber in Brazil.

Any Malu is a cheerful and relatable girl, who loves cartoons, music, and games. She posts videos and stories about her daily life, relationships, challenges, and opinions.

She also interacts with her fans, who call themselves Malubers, and sometimes collaborates with other influencers and celebrities.

Any Malu is a source of entertainment and inspiration for many young Brazilians, who enjoy her humor and creativity.

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5. K/DA

Instagram Handle: @kda_music
Followers: 522 K

Meet the Top 10 AI Influencers Instagram 2024: The Future of Social Media & Marketing

K/DA is a virtual K-pop girl group, composed of four characters from the popular video game League of Legends: Ahri, Evelynn, Kai’Sa, and Akali.

The group debuted in 2018 with the song POP/STARS, which became a viral hit, reaching over 400 million views on YouTube.

The group is known for its catchy songs, stunning visuals, and diverse styles, which combine elements of pop, hip-hop, EDM, and R&B.

The group has also collaborated with real-life singers, such as (G)I-DLE, Madison Beer, Bea Miller, and Wolftyla, who provide the vocals for the virtual members.

6. Thalaysia Pov

Instagram Handle: @thalasya_
Followers: 463 K

Meet the Top 10 AI Influencers Instagram 2024: The Future of Social Media & Marketing

Thalaysia Pov is the first metahuman from Indonesia, a term that refers to a virtual human created by advanced technology. Thalaysia is proud of her culture and often showcases the beauty of her country and its traditions.

She is also an aspiring singer, who posts covers and original songs on her Instagram account. She has a sweet and friendly personality and likes to interact with her followers and other virtual influencers.

She is also an advocate for environmental and social causes, such as animal welfare, women empowerment, and education.

7. Leya Love

Instagram Handle: @leyalovenature
Followers: 462 K

Meet the Top 10 AI Influencers Instagram 2024: The Future of Social Media & Marketing

Leya Love is a virtual influencer and ambassador of the World Awareness Movement, a campaign that aims to raise consciousness and compassion among people.

Leya is a love warrior, who believes that revolution starts in the heart. She posts inspirational messages, quotes, and stories, that encourage her followers to live their best version of themselves and to connect with their soul and the universe.

She also shares her passion for nature, art, music, and meditation, and sometimes collaborates with other influencers and artists. Leya is a source of light and positivity for many people, who appreciate her wisdom and vision.

8. Noonoouri

Instagram Handle: @noonoouri
Followers: 430 K

Meet the Top 10 AI Influencers Instagram 2024: The Future of Social Media & Marketing

Noonoouri is a virtual influencer and fashion icon, who has a cartoony and cute appearance. She is a vegan, an activist, and a fur-free supporter, who uses her platform to promote ethical and sustainable fashion.

She has worked with most of the top brands in the fashion industry, such as Gucci, Dior, Prada, and Chanel, and has even appeared on Vogue and Harper’s Bazaar.

She is also a pop star, who recently released her debut single, Candy, in collaboration with Prada. She has a playful and glamorous personality and likes to travel, shop, and have fun.

9. Imma Gram

Instagram Handle: @imma.gram
Followers: 398 K

Meet the Top 10 AI Influencers Instagram 2024: The Future of Social Media & Marketing

Imma Gram is the first virtual human and model in Japan, who has a signature bubble gum pink bob and a fine fashion sense.

She was selected as one of the “New 100 Talents to Watch” by Japan Economics Entertainment and has appeared in numerous magazines, TV shows, and commercials.

She has also been the face of many renowned brands, such as IKEA, Amazon, Valentino, Dior, Puma, Nike, and Calvin Klein.

She is a curious and adventurous girl, who loves photography, dancing, art, and culture. She posts about her experiences and reflections and sometimes questions her own identity with the hashtag #ithinkimcgi.

10. Qai Qai

Instagram Handle: @realqaiqai
Followers: 345 K

Meet the Top 10 AI Influencers Instagram 2024: The Future of Social Media & Marketing

Qai Qai is a doll belonging to Alexis Olympia Ohanian, the daughter of tennis star Serena Williams and Reddit co-founder Alexis Ohanian.

Qai Qai has her own Instagram account, where she posts funny and adorable pictures and videos of her life with Olympia and her famous family.

She also has her book, The Adventures of Qai Qai, which is dedicated to all little girls and inspires them to imagine, believe, and do. Qai Qai is more than just a toy, she is a symbol of joy, love, and empowerment.

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Who are the AI generated Instagram influencers?

AI generated Instagram influencers are digital personalities that have realistic appearances and human-like behaviors and can post content and interact with followers on Instagram.

Who is the most followed AI on Instagram?

The most followed AI on Instagram is Lil Miquela, a 19-year-old robot living in Los Angeles, who has 2.7 million followers and has worked with brands like Prada, Calvin Klein, and BMW.

Who is the most popular AI influencer?

The most popular AI influencer is subjective, but some of the candidates are Shudu, the world’s first digital supermodel; Noonoouri, a Parisian fashionista with a social conscience; and Imma, a virtual influencer from Tokyo who loves art and film.

Who is the AI generated social media star?

AI generated social media stars are similar to AI influencers, but they may have a presence on other platforms besides Instagram, such as TikTok, YouTube, or X. Some examples are Milla Sofia, a virtual model from Finland3; Janky and Guggimon, two animated characters who make music and videos; and K/DA, a virtual pop group composed of four characters from the video game League of Legends.

Who is an AI influencer?

An AI influencer is a virtual influencer that uses artificial intelligence technologies, such as machine learning and natural language processing, to create and automate content, as well as to analyze and engage with audiences.

Will AI replace influencers?

AI is unlikely to replace influencers shortly, as there are certain aspects of the influencer lifestyle and engagement with followers that AI will never be able to replicate. However, AI may enhance or complement human influencers by providing them with tools and insights to improve their creativity and productivity.

Are AI influencers real?

AI influencers are not real in the sense that they do not exist in the physical world, but they are real in the sense that they have a digital identity and a social media presence. They are created by human teams using various technologies, such as CGI, motion capture, and AI.

Why do people like AI influencers?

People may like AI influencers for various reasons, such as curiosity, novelty, entertainment, or admiration. Some may also prefer AI influencers over human influencers because they offer more control over messaging, 24/7 availability, and a lack of personal scandals. Additionally, some may find AI influencers less threatening or more relatable than human influencers, as they avoid the comparison trap and the unrealistic expectations that social media can create.


We hope you enjoyed this post and learned something new about the top 10 AI influencers on Instagram in 2024. These virtual characters are not only amazing content creators but also powerful influencers, who have a huge impact on their fans and society.

They are the pioneers of a new era of digital and human interaction, where artificial intelligence and computer graphics enable new forms of expression, communication, and entertainment.

Follow them on Instagram and join their communities, and you will discover a whole new world of possibilities.

Amol Wabale

A keen observer sharing practical wisdom to help simplify meaningful living through As an author and content creator, I distill life's complexities into accessible insights through writing that informs, inspires, and empowers everyday happiness.

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